YOUTH SPORTS BUSINESS REPORT
CURVE Sports Launches Unified Platform Combining Diamond Allegiance and CURVE Test Center
Key Takeaways
CURVE Sports brings together Diamond Allegiance’s 70+ independent clubs and 15,000+ players with CURVE Test Centers’ athlete testing infrastructure
Weatherford Capital, a private investment firm with over $1 billion in assets under management, is backing the launch
The platform builds on more than five years of relationships established by Diamond Allegiance
Partner clubs retain full independence in leadership and culture while gaining access to shared infrastructure and performance data
Additional backing comes from The Ogg Family and Matthew Scattarella
A New Operating Model for Youth Baseball
CURVE Sports officially launched February 5, 2026 as a baseball-focused operating platform designed to connect clubs, athletes, families, and performance data under a single ecosystem.
The Tampa-based company combines two existing organizations: Diamond Allegiance, a national network of independent youth baseball clubs, and CURVE Test Centers, which provides objective athlete testing and longitudinal performance tracking.
Sandy Ogg, CEO of CURVE Sports, framed the launch around infrastructure gaps in the current youth baseball landscape.
“Baseball has always been about long-term development, trust, and relationships. But the systems supporting the game haven’t kept pace with its growth.”
The platform is designed to give clubs shared resources without requiring them to give up operational control. According to the company, partner clubs will maintain independence in leadership and culture while gaining access to operating standards, development resources, and performance insights.
What Diamond Allegiance and CURVE Test Centers Bring to the Table
Diamond Allegiance has spent more than five years building a national network of high-performing youth baseball clubs. The organization currently includes over 70 independent member clubs representing more than 15,000 players.
The network operates around shared standards for player development and sustainable club operations, but each club retains control over coaching decisions and organizational culture.
CURVE Test Centers adds an objective data layer to the platform. The testing centers provide sport-specific athlete assessments and track performance over time, giving players, families, and coaches measurable benchmarks for development.
By combining these two entities, CURVE Sports aims to create what it calls “coordinated, data-informed development pathways” that align with baseball’s longer development timelines.
Weatherford Capital Leads Investment
The launch is backed by Weatherford Capital, a private investment firm with over $1 billion in assets under management. The firm was founded in 2015 by Drew, Sam, and Will Weatherford.
Drew Weatherford, Founding Partner and co-founder of Collegiate Athletic Solutions, emphasized the need for integrated infrastructure in youth sports.
“By building a unified platform that supports the full athlete journey, educate, test, train, compete, and recruit, we’re replacing fragmentation with continuity and subjectivity with repeatable standards, defined pathways, and measurable results.”
Additional investment support comes from The Ogg Family and Matthew Scattarella.
Weatherford Capital describes its approach as relationship-driven and focused on long-term stewardship. The firm invests across technology, financial services, business services, sports, and public-sector markets.
Addressing Fragmentation in Youth Baseball
The press release points to a common challenge in youth baseball: families are investing more than ever in year-round development, training, competition, and exposure, but the infrastructure supporting that investment remains fragmented.
Clubs often manage complex, disconnected systems. Families navigate unclear development pathways. Performance data lives in silos.
CURVE Sports positions itself as a solution to that fragmentation, offering a connected ecosystem that spans testing, training, competition, and recruiting.
For families, the company says the platform will provide greater clarity and continuity across the full development journey, helping ensure that time, energy, and resources are invested wisely.
Ogg was clear about what the platform is not intended to do.
“This is not about consolidation or managing clubs. It’s about serving great leaders better, preserving independence, raising standards, and building something durable for the next generation of baseball players.”
What Comes Next for CURVE Sports
CURVE Sports plans to continue expanding its network of aligned clubs and partners nationwide. The company’s stated focus areas include long-term development, sustainable operations, and the overall health of youth baseball.
With Weatherford Capital’s backing and an established network through Diamond Allegiance, the platform enters the market with existing relationships and infrastructure in place. The addition of CURVE Test Centers’ data capabilities gives the organization a testing and tracking layer that many independent clubs lack on their own.
Whether the model gains traction beyond its current 70+ club network will depend on how effectively it delivers on its promise of shared resources without sacrificing club autonomy.
READ MORE: https://youthsportsbusinessreport.com/curve-sports-launches-unified-platform-combining-diamond-alleg...
BUYING SANDLOT
Inside Curve Sports’ Launch
Sandy Ogg's initial entrance into the youth sports industry was a philanthropy project.
The former Blackstone operating partner launched the Diamond Sports Foundation with his wife after being exposed to access barriers when a group of players from the Bronx joined their son's travel team based in Rye, New York, for a weekend.
"I realized pretty quickly that if we were going to do good and make youth sports, and in this case youth elite travel baseball, more accessible to kids who couldn't afford it, we were going to have to build a business," he told Buying Sandlot. "We were going to have to do well in order to do good in a systematic way."
That process took another big step last week with the launch of Curve Sports with the backing of Weatherford Capital.
The new platform unifies Diamond Allegiance, a national elite baseball club partnership network, and Curve Test Centers, which measures athlete assessments and metrics.
Ogg founded both organizations and will be the CEO of the combined company, which will deploy capital directly to clubs rather than to large-scale tournament operators and other overarching platforms.
"I have felt, and I continue to have even more conviction, that the heart of this is the club," he said. "Because that's where the parents are, that's where the players are, that's where the coaches are. That's where the action happens. ... But they are under-capitalized and underfunded."
Ogg's vision is to have about 30 "super clubs" nationwide and shift focus back on local competition and development. He expects Curve will acquire about 100 total clubs to reach this goal. Diamond Allegiance has about 70 clubs in its network, but it does not own them.
Ogg said Curve has made one acquisition so far and is working through several more— he wants club owners to retain a significant stake and continue day-to-day operations.
Facilities is also a point of emphasis. Ogg expects Curve will mostly acquire/partner with existing, underutilized facilities within its super club footprints. Curve Test Centers tech will be integrated into these facilities, bringing the testing capabilities and data discovery process to the local level (it currently has a facility on-site at LakePoint Sports).
Ogg also hopes to establish academies that pair academics with the clubs. He and Weatherford Capital both have ties to IMG Academy. Ogg is also the board chairman for Nord Anglia Education, a UK-based private school operator with over 100K students in 37 countries.
"Our first priority is to assemble this super club network, and then get the flywheel in place," he said. "We (want to) have the best leaders, the best coaches, the best parents and we're developing the athlete to be everything they can be."
TO READ MORE: https://www.buyingsandlot.com/p/new-club-baseball-platform-s-super-plan
CURVE SPORTS
Makes Big Move In Midwest
⚾️ Curve Sports Makes Big Move In Midwest
The club baseball platform has partnered with Pitch 2 Pitch, a Minnesota-based developmental organization.
The addition follows the blueprint laid out by Curve CEO Sandy Ogg in an interview with Buying Sandlot back in February — P2P will continue to operate under its existing brand and leadership, but will gain access to Curve’s developmental systems, infrastructure and tech.
It also sheds further light on Ogg’s vision to establish a network of about 30 “super clubs” nationwide.
P2P will expand its footprint significantly in the next 12-18 months, founder and CEO CJ Woodrow told Buying Sandlot — moving into other parts of Minnesota as well as North Dakota, South Dakota and Wisconsin.
Curve and P2P also plan to build a 180-acre campus in Victoria that will have 20 youth baseball and softball fields, five full-sized baseball fields and a 150K-square-foot indoor facility. The fields will be turf; Woodrow said the complex will make quality competition more accessible and affordable for the region.
"The idea is to create the supply chain and the network across the area so that people are driving 3-4 hours, not 10," he said. "It's going to be the epicenter of our region for everyone to come to and have accessibility options."
Woodrow said USA Softball has already signed on to host events 10 weeks a year; a major soccer club may also partner with the facility.
Curve launched earlier this year, unifying Diamond Allegiance — a club partnership network — and the Curve Test Centers data and metrics assessment platform. The venture is backed by Weatherford Capital.
Ogg, a former Blackstone operating partner, plans to acquire about 100 clubs in total while leaving local culture and leadership untouched, shifting focus back to local competition. Academics are also part of the long-term vision, he said.
Ogg will be speaking on Tuesday at the summit.
STRONGER TOGETHER
Welcome to CURVE Baseball
For the past several years, the Diamond Allegiance has been about one thing: bringing the best travel baseball clubs in the country together to share ideas, resources, and opportunities. Alongside the CURVE Testing platform, we’ve been able to give athletes and families tools that go far beyond the field.
Now, we’re taking the next step.
Diamond Allegiance and CURVE Testing are coming together under one new brand: CURVE Baseball.
This new name reflects everything we’ve been building — and everything we’re becoming. While the name is changing, our mission is the same:
Stronger Clubs. Helping organizations operate like national powerhouses with better technology, marketing, and support.
Better Development. Testing, training, and player development programs embedded directly into our platform.
More Opportunity. Family savings programs, fundraising, scholarships, and access to events that create real value.
Expanded Network. A national community of top clubs, coaches, and players working together to grow the game.
What does this mean for you?
Athletes continue to benefit from advanced testing, training, and recruiting support.
Families gain access to savings, scholarships, and a clear path forward in travel baseball.
Coaches and clubs get the operational and creative tools they need to thrive.
The Allegiance isn’t going away — it’s getting stronger. Now under the CURVE Baseball name, we are better equipped than ever to deliver on our promise: building pathways for players, families, and clubs to succeed both on and off the field.
Have questions or want to learn more? Reach out anytime at info@curvesports.com.
Together, we are CURVE Baseball.
Stronger Together.
